Case study · 2025–26
Regional news network
The publisher ran AdSense only, on 2M monthly pageviews. We moved them to ADX through an MCM partner, rebuilt their GAM setup and added anchor + interstitial formats.
+142%
Revenue uplift in 6 months
Social-traffic publisher cohort
A group of arbitrage publishers running FB and Instagram traffic, all previously rejected elsewhere. Matched with arbitrage-friendly MCM partners in one quarter.
100+publishers onboarded
Hindi utility site
High traffic, weak setup. A full GAM restructure with sticky formats and lazy loading — without slowing the site down.
2.1×eCPM in 60 days
Education results portal
Seasonal traffic spikes were going unmonetized. Pre-configured high-demand setups before result days captured the surge.
3.4×revenue on peak days
Stuck MCM approval
Pending for 11 weeks due to a sellers.json mismatch nobody had caught. Diagnosed and cleared.
3 wksto full approval